Nearly 9 out of 10 Filipinos buy stuff they heard other people buy. This phenomenon has been called word-of-mouth marketing and is spreading like wildfire all across the country, especially in the Internet. Word-Of-Mouth marketing is one of the most effective, yet the most misunderstood marketing tool since its popularity reached crescendo during the early 2000. [...]

There’s this wonderful coffee place called Kohikan at the Diamond Hotel that really brings out the best in you whenever you go there. It’s just a little nook but that piece of paradise keeps you entirely at peace with yourself especially when you feel like sipping some hot coffee or eating that luscious piece of [...]