Last Friday, I had the privilege of attending Sara Masakayan and Paul’s wedding reception. I was’nt able to come to the church due to some “technical problems” with my expensive barong (which I was’nt able to wear anyway!). But I caught them in the reception.  Sara wore a classic white gown which fits her nicely. While [...]

Nearly 9 out of 10 Filipinos buy stuff they heard other people buy. This phenomenon has been called word-of-mouth marketing and is spreading like wildfire all across the country, especially in the Internet. Word-Of-Mouth marketing is one of the most effective, yet the most misunderstood marketing tool since its popularity reached crescendo during the early 2000. [...]